{"id":1126,"date":"2020-10-01T22:06:56","date_gmt":"2020-10-01T22:06:56","guid":{"rendered":"https:\/\/seoprohub.com\/blog\/?p=1126"},"modified":"2020-10-01T22:10:35","modified_gmt":"2020-10-01T22:10:35","slug":"ios14-update-and-http2-for-googlebots-some-major-changes-for-search-engines","status":"publish","type":"post","link":"https:\/\/seoprohub.com\/blog\/ios14-update-and-http2-for-googlebots-some-major-changes-for-search-engines\/","title":{"rendered":"iOS14 Update and HTTP2 for Googlebots: Some Major Changes for Search Engines"},"content":{"rendered":"<p>While iPhone users get to add certain browsers as the default browser on their home screens, Google gets familiar with HTTP2!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dca335120f0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dca335120f0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seoprohub.com\/blog\/ios14-update-and-http2-for-googlebots-some-major-changes-for-search-engines\/#iOS_Update\" title=\"iOS Update\">iOS Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seoprohub.com\/blog\/ios14-update-and-http2-for-googlebots-some-major-changes-for-search-engines\/#Configurable_Default_Browser\" title=\"Configurable Default Browser\">Configurable Default Browser<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seoprohub.com\/blog\/ios14-update-and-http2-for-googlebots-some-major-changes-for-search-engines\/#Easier_Access_to_Other_Search_Engines\" title=\"Easier Access to Other Search Engines\">Easier Access to Other Search Engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seoprohub.com\/blog\/ios14-update-and-http2-for-googlebots-some-major-changes-for-search-engines\/#Googles_Own_New_Search_Widget_for_iOS14\" title=\"Google\u2019s Own New Search Widget for iOS14\">Google\u2019s Own New Search Widget for iOS14<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seoprohub.com\/blog\/ios14-update-and-http2-for-googlebots-some-major-changes-for-search-engines\/#Googlebot_and_HTTP2\" title=\"Googlebot and HTTP2\">Googlebot and HTTP2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seoprohub.com\/blog\/ios14-update-and-http2-for-googlebots-some-major-changes-for-search-engines\/#What_Will_All_This_Mean_for_SEO\" title=\"What Will All This Mean for SEO?\">What Will All This Mean for SEO?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"iOS_Update\"><\/span>iOS Update<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The latest version of the iOS update brings some exciting and surprising features regarding internet search possibilities that are destined to lead to some major changes in the mobile search engine market. So, without further ado, let\u2019s get into what Apple is blessing its users with.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Configurable_Default_Browser\"><\/span>Configurable Default Browser<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new iOS14 enables iPad and iPhone users to personalize their user experience by setting a default browser (other than Safari). While android users might not agree, but it\u2019s a huge breakthrough for iOS users \u2013 the liberty to pick and set your best browser on the home screen is new for them.<\/p>\n<p>You can now use Google Chrome, Firefox, DuckDuckGo Browser, or Microsoft Edge.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1132 aligncenter\" src=\"https:\/\/seoprohub.com\/blog\/wp-content\/uploads\/2020\/10\/sa-300x225.jpg\" alt=\"seo services \" width=\"482\" height=\"361\" srcset=\"https:\/\/seoprohub.com\/blog\/wp-content\/uploads\/2020\/10\/sa-300x225.jpg 300w, https:\/\/seoprohub.com\/blog\/wp-content\/uploads\/2020\/10\/sa-768x576.jpg 768w, https:\/\/seoprohub.com\/blog\/wp-content\/uploads\/2020\/10\/sa-940x705.jpg 940w, https:\/\/seoprohub.com\/blog\/wp-content\/uploads\/2020\/10\/sa.jpg 965w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Easier_Access_to_Other_Search_Engines\"><\/span>Easier Access to Other Search Engines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Good news for those interested in <a href=\"https:\/\/seoprohub.com\/\">professional SEO services<\/a>! iOS14 allows search engines to roll out a Home Screen search widget feature, which can make the entire search engine experience in the default browser more user-friendly. This brings plenty of possibilities for SEOs and marketers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Own_New_Search_Widget_for_iOS14\"><\/span>Google\u2019s Own New Search Widget for iOS14<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">With iOS 14, you have an easier way to access your Google apps &amp; get more done on your iPad &amp; iPhone. Learn how \u2192 <a href=\"https:\/\/t.co\/oSmZ1SMHDj\">https:\/\/t.co\/oSmZ1SMHDj<\/a><br \/>\n\u2714\ufe0f Add a Google Search Widget to your home screen<br \/>\n\u2714\ufe0f Set Chrome as your default browser<br \/>\n\u2714\ufe0f Set Gmail as your default email app (coming soon)<\/p>\n<p>\u2014 Google (@Google) <a href=\"https:\/\/twitter.com\/Google\/status\/1306957435928817667?ref_src=twsrc%5Etfw\">September 18, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>One of the search engines that is profiting big time from the new release is\u2014not to anyone\u2019s surprise\u2014Google. With the release of iOS14, the search engine rolled out its iPhone app integrated with the Home Screen Widgets feature. Through this, users can access Google Search more easily.<\/p>\n<p>The search widget supports two sizes \u2013 one with just the Search bar and the other one that supports shortcuts to three more ways to search, which users can customize according to their own liking. iPhone users can also opt for voice search, typing, or using a camera with Lens.<\/p>\n<p>In addition to the Google Home Screen widget, iOS now let its users set Google Chrome as their default browser app on their phones or iPads. And soon, you\u2019ll be able to set Gmail on your iPhone as your default email app.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googlebot_and_HTTP2\"><\/span>Googlebot and HTTP2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\ud83e\udd13 Googlebot is learning a new HTTP dialect! \ud83e\udd13<br \/>\nStarting mid November you may see some of the Googlebot crawl to happen over HTTP2 \ud83d\ude4c<\/p>\n<p>Read more:<a href=\"https:\/\/t.co\/00LVFMPXB4\">https:\/\/t.co\/00LVFMPXB4<\/a><\/p>\n<p>\u2014 Google Webmasters (@googlewmc) <a href=\"https:\/\/twitter.com\/googlewmc\/status\/1306563662740705282?ref_src=twsrc%5Etfw\">September 17, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>In an\u00a0<a href=\"https:\/\/webmasters.googleblog.com\/2020\/09\/googlebot-will-soon-speak-http2.html\" rel=\"nofollow\" class=\"broken_link\">official announcement<\/a>, Google has made it official to start crawling sites over HTTP2 from November 2020.<\/p>\n<p>HTTP\/2 also known as H2, is a more advanced version of HTTP dialect with an improved architecture that is trained to deliver faster features. Compared to the good ole HTTP, it\u2019s more efficient and robust.<\/p>\n<p>According to its documentation, H2 also enables more precise use of network resources and a much-reduced perception of latency. This was successfully achieved by introducing header field compression, allowing simultaneous exchanges on the same connection.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Will_All_This_Mean_for_SEO\"><\/span>What Will All This Mean for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For those who are providing SEO services in USA, the new iOS and Googlebot update is major news as it will provide all SEOs with an edge. The iOS14 will change the search dynamics for iPhone and iPad users, opening a far more comprehensive dimension for mobile SEO.<\/p>\n<p>However, with Googlebot translating to HTTP2, SEOs and businesses can explore and enjoy many efficient benefits. As Gooogle claims and we quote, \u201cexpect this change to make crawling more efficient in terms of server resource usage.\u201d<\/p>\n<p>\u201cWith HTTP2, Googlebot is able to open up a single TCP connection to the internet server and efficiently transfer as many files in parallel, instead of requiring several connections. The fewer connections open, the fewer resources the server and Googlebot have to spend on crawling,\u201d Google adds.<\/p>\n<p>Moreover, the header compression feature supported by HTTP2 reduces HTTP header sizes drastically, which helps in saving a lot of resources.<\/p>\n<p>While Google said that the sites on HTTP 1.1 would be crawled as usual, both quality and quantity-wise, we believe HTTP2 may have a positive impact on the number of URLs Google will crawl in any given timeframe. The key takeaway from this will be your server being able to serve significantly more content to Google using the very same few resources.<\/p>\n<p>This can prove to be a significant benefit for larger websites using SEO and <a href=\"https:\/\/seoprohub.com\/link-building\">link building services<\/a> that need to think about their crawling budget intelligently.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While iPhone users get to add certain browsers as the default browser on their home screens, Google gets familiar with HTTP2! iOS Update The latest version of the iOS update&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yst_prominent_words":[395,372,361,397,393,398,69,367,394,362,376,366,363,112,99,83,364,115,396,365],"acf":[],"views":2945,"_links":{"self":[{"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/posts\/1126"}],"collection":[{"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":6,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/posts\/1126\/revisions"}],"predecessor-version":[{"id":1136,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/posts\/1126\/revisions\/1136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/media\/1134"}],"wp:attachment":[{"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/categories?post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/tags?post=1126"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}