{"id":1157,"date":"2020-12-15T18:55:14","date_gmt":"2020-12-15T18:55:14","guid":{"rendered":"https:\/\/seoprohub.com\/blog\/?p=1157"},"modified":"2020-12-15T19:52:28","modified_gmt":"2020-12-15T19:52:28","slug":"google-december-2020-core-update-here-is-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/seoprohub.com\/blog\/google-december-2020-core-update-here-is-what-you-need-to-know\/","title":{"rendered":"Google December 2020 Core Update. Here Is What You Need To Know"},"content":{"rendered":"<p>Google recently announced it is rolling out a new core update, the December 2020 core update. Normally, the search engine company releases core updates after very three to four months. But due to the pandemic they have released this update after almost six months \u2013 the last update was released on May 4, 2020, taking a lot longer than the previous updates to roll.<\/p>\n<p>Just like the <a href=\"https:\/\/searchengineland.com\/google-may-2020-core-update-rolling-out-today-334128\">core algorithm update in May 2020<\/a>, this update has also raised frustrations and confusions in the digital marketing arena, especially among people doing SEO. At the same time, a lot of businesses, news sites and forums are also confused about the effects of the core update.<\/p>\n<p>Here is the Tweet itself in its flesh stating<\/p>\n<p>\u201clater today, we are releasing a broad core algorithm update, as we do several times per year. It is called the <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\">December 2020 Core Update<\/a>.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The December 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1334562142566055936?ref_src=twsrc%5Etfw\">December 3, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a00afbb6c6dd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a00afbb6c6dd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seoprohub.com\/blog\/google-december-2020-core-update-here-is-what-you-need-to-know\/#The_Announcement\" title=\"The Announcement\">The Announcement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seoprohub.com\/blog\/google-december-2020-core-update-here-is-what-you-need-to-know\/#Timing_The_Update\" title=\"Timing The Update\">Timing The Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seoprohub.com\/blog\/google-december-2020-core-update-here-is-what-you-need-to-know\/#Roll_Out_Started_At_13_December_2020\" title=\"Roll Out Started At 13 December, 2020\">Roll Out Started At 13 December, 2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seoprohub.com\/blog\/google-december-2020-core-update-here-is-what-you-need-to-know\/#Initial_Effects\" title=\"Initial Effects:\">Initial Effects:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seoprohub.com\/blog\/google-december-2020-core-update-here-is-what-you-need-to-know\/#What_Google_Seems_To_Be_Prioritizing_In_The_Update\" title=\"What Google Seems To Be Prioritizing In The Update?\">What Google Seems To Be Prioritizing In The Update?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seoprohub.com\/blog\/google-december-2020-core-update-here-is-what-you-need-to-know\/#What_Business_Should_Be_Focusing_On_After_This_Core_Update_Roll_Out\" title=\"What Business Should Be Focusing On After This Core Update Roll Out?\">What Business Should Be Focusing On After This Core Update Roll Out?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seoprohub.com\/blog\/google-december-2020-core-update-here-is-what-you-need-to-know\/#Advice_By_Google_If_You_Are_Being_Hit_By_The_Core_Update\" title=\"Advice By Google If You Are Being Hit By The Core Update\">Advice By Google If You Are Being Hit By The Core Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seoprohub.com\/blog\/google-december-2020-core-update-here-is-what-you-need-to-know\/#Why_Your_Businesses_Should_Care_About_Google_December_2020_Core_Update\" title=\"Why Your Businesses Should Care About Google December 2020 Core Update?\">Why Your Businesses Should Care About Google December 2020 Core Update?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Announcement\"><\/span>The Announcement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google said on December 3<sup>rd<\/sup> that is releasing a broad core algorithm update like we do many times per year. They said, it is called the December 2020 Core Update.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Timing_The_Update\"><\/span>Timing The Update<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since the update has released just before a few weeks before the holiday season, a lot of concerns have been raised about its timing. With the present Coronavirus outbreak and safety concerns, several people are planning to shop online for this holiday season. But for all businesses planning to make the most of this opportunity, the update can be devastating.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Roll_Out_Started_At_13_December_2020\"><\/span>Roll Out Started At 13 December, 2020<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just a couple of hours after breaking the news, Google started the roll out at about 1 pm ET on December 3, 2020. Google said on <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1334562142566055936\" rel=\"nofollow\">twitter<\/a> &#8220;the December 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.&#8221;<\/p>\n<p>They spokesman from Google said that \u201cIt only took us two us only two weeks to fully roll out the last update we released in May 2020, however people started experiencing changes in just a few hours. Officially the may core update started on May 4<sup>th<\/sup> and ended on May 18<sup>th<\/sup>, which are complete two weeks. Just like we said, a lot of people starting noticing changes in just a few days. So, everyone should keep an eye on it\u201d.<\/p>\n<p>What We Have Come To Know So Far?<\/p>\n<p>It is just a few days back since Google has released their third Core update of the year, so it is too early to see their full impact.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Initial_Effects\"><\/span>Initial Effects:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The rollout is not complete yet \u2013 the real impact will be seen in one week or more.<\/li>\n<li>At present, we can see some clear shifts in ranking in areas related to music, health, news and ecommerce.<\/li>\n<li>There has been a major drops and rises in many music related websites.<\/li>\n<li>A large number of health related websites have experienced a drop in ranking.<\/li>\n<li>They roll out has affected businesses inside the US for now. Countries outside the US have not experienced too much impact up till now. The same could be said for small websites since only large websites have been reporting impacts.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_Google_Seems_To_Be_Prioritizing_In_The_Update\"><\/span>What Google Seems To Be Prioritizing In The Update?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Content that is unique and contains well-researched and useful information.<\/li>\n<li>Content that gives expert opinion, providing concise responses.<\/li>\n<li>High quality content that is free from grammatical mistakes and syntax errors.<\/li>\n<li>Good user experience, especially on mobile devices, where majority of users exist in the 2020s.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_Business_Should_Be_Focusing_On_After_This_Core_Update_Roll_Out\"><\/span>What Business Should Be Focusing On After This Core Update Roll Out?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Developing a brand that is known for authoritative information and answers in your industry.<\/li>\n<li>Good design website that is easy to use and professionally designed.<\/li>\n<li>Getting hyperlinks from reputable sources or business pages back to your website.<\/li>\n<li>Getting positive reviews for our website, particularly on third party sites where lead generation occurs in your industry.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Advice_By_Google_If_You_Are_Being_Hit_By_The_Core_Update\"><\/span>Advice By Google If You Are Being Hit By The Core Update<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google has issued recommendations about what to consider if a core update has adversely affected you in the past. Though there are no clear actions that the company has advised people to follow, however they have offered <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\" rel=\"nofollow\">a list of questions<\/a> to consider in case your site is hit by a core update. These set of questions allow business owners to learn more about the impact of the Core update on their site and take necessary actions to mitigate the negatives effects on their ranking.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Your_Businesses_Should_Care_About_Google_December_2020_Core_Update\"><\/span>Why Your Businesses Should Care About Google December 2020 Core Update?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anytime Google changes its search ranking algorithms, it does affect several websites. This means your website can go up or down in the search results. It is important to know when Google makes these changes as this gives your business a fair time to understand whether you have changed something on your website or if Google has changed something in its ranking algorithm. And now that you know that Google has released its core ranking update, it will be sensible to keep an eye on your analytics and ranking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google recently announced it is rolling out a new core update, the December 2020 core update. Normally, the search engine company releases core updates after very three to four months&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":1160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"yst_prominent_words":[454,448,442,452,455,450,444,449,451,445,440,446,441,439,462,69,456,453,447,443],"acf":[],"views":4146,"_links":{"self":[{"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/posts\/1157"}],"collection":[{"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/comments?post=1157"}],"version-history":[{"count":8,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/posts\/1157\/revisions"}],"predecessor-version":[{"id":1168,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/posts\/1157\/revisions\/1168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/media\/1160"}],"wp:attachment":[{"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/media?parent=1157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/categories?post=1157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/tags?post=1157"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/seoprohub.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}