If you’re like most dental practice owners, you’re always looking for ways to attract more patients. You may have even tried SEO (search engine optimization) in the past, but weren’t sure if you were doing it correctly or if it was worth your time and money. In this blog post, I’m going to give you a step-by-step guide to SEO for dentists that will help you attract more patients in 2022.
By following these simple steps, you can improve your website’s ranking on search engines and get more people through your door! So let’s get started!
What Is Dental SEO?
Dental SEO is a process of optimizing your dental website and online presence to rank higher in search engine results pages (SERP). It is important for dentists to understand how SEO works and how they can use it to improve their website’s visibility and attract more patients.
If you’re a dentist looking to expand your patient base, you need to start paying attention to SEO. In 2022, dental practices that don’t focus on SEO will be left behind.
That’s exactly why we wrote this Dental SEO guide to help dentists achieve clarity and success.
This can be helpful for those who are:
- General dentists
- Pediatric dentists
- Oral surgeons
You can draw website traffic without paying for ads by making some adjustments to your site so that it will rank higher on Google’s search engine results pages (SERPs).
The Importance Of SEO For Dentists
When it comes to SEO, dentists have a lot of things working in their favor. Why is SEO important for dentists?
For starters, people are increasingly turning to the internet to find information about health-related topics, including dental care. In fact, according to a recent study, 60% of patients say they use the internet to research their health care options.
When people search for a dentist online, 68% of people will click on one of the top 5 suggestions in a dental search engine results page. Over 95% of people will never go beyond the first page.
This means that if your dental practice isn’t ranking high in search engine results pages (SERPs), you’re missing out on a huge opportunity to attract new patients.
Consider SEO to be the foundation of a modern online marketing strategy for dental practices. Dentists will be unable to promote their business effectively in 2022 without SEO.
SEO Build Trust And Credibility
SEO can help build trust and credibility with potential patients. By ensuring your website appears as the top result for relevant searches, you are sending a clear message that you are a credible and trustworthy source of information. This can help encourage potential patients to contact your practice for more information or to schedule an appointment.
SEO Drives More Traffic To Your Website
SEO is an important way to drive more traffic to your website. By optimizing your website for search engines, you can make it easier for people to find you when they are looking for a dentist in your area. This can lead to more leads and better conversion rates, which means more patients for your dental practice.
Best SEO Translates Into a Better Website User Experience
SEO is all about improving your website so that it ranks higher in search engine results pages (SERPs). But what good is high SEO ranking if your website isn’t user-friendly?
A good user experience is key to keeping people on your website and getting them to convert into patients. That’s why it’s important to focus on SEO strategies that also improve the user experience, such as:
- Fast page load time – People are impatient and won’t wait long for a page to load. Make sure your website is optimized for fast loading times.
- Mobile-friendly design – More and more people are browsing the web on their mobile devices, so you need a website that looks good and functions well on smaller screens.
- Headings and subheadings – People scan websites looking for information, so make it easy for them by using headings and subheadings to break up your content.
- Compelling, original content – Content is king when it comes to SEO, so make sure you write compelling, original content that will keep people on your website.
- Easy site navigation – People shouldn’t have to spend too much time trying to find what they’re looking for on your website. Make sure your navigation is easy to use and intuitive.
Other Dental Practices Are Using SEO
SEO may be new to you, but it’s not new to other dental practices in your city. In fact, many practices are using SEO to stay competitive and rise to the top of internet search results.
The internet is a competitive, crowded place, and with an SEO strategy of your own, you can stay ahead of the pack or even excel as the greatest alternative to patients.
For example, imagine someone searches for “tooth replacement in Los Angeles”, using Google. They’ll come across a lot of reviews, dentist directories, and competition websites. Your practice will appear in search engine results if you improve your SEO; however, it will also help you stand out and attract them as a patient.
Why Do Dentists Need a Dental Website?
There are many reasons why dentists need a dental website. A website is a great way to showcase what services you offer, give patients useful information, answer common questions, and rank higher on Google search engines.
A website can also help get more patients booking appointments at your practice. In today’s digital age, it’s important for businesses to have a strong online presence. A dental website is the perfect way to reach potential patients and grow your business.
Dentist SEO: How Much Does It Cost?
When it comes to dental SEO, cost can vary depending on the services you need. However, it’s important to remember that the return on investment (ROI) can be high if done correctly.
SEO can help you attract new patients to your practice, which can lead to increased revenue. In order to calculate the ROI, you’ll need to know how much each new patient is worth and how many new patients you’re getting each month from optimization.
Once you have those numbers, subtract the cost of professional SEO services and you’ll have an estimate of the future dental revenue you can expect from SEO.
Here’s an example…
Assume that your average patient value is $500 per year, with a 10-year average lifespan.
If you do the math, it comes out to $500 x 10 years = $5,000. In other words, every new patient has the potential to generate around $5,000 in revenue over their lifetime.
Now, assume that your website can only produce an average of 8 to 10 new patients each month. Using the calculation above, those 10 individuals are worth roughly $50,000 in lifetime value. You’ll have generated around $600,000 in future revenue over the course of a year merely by utilizing search engine optimization.
Consider how much time or money you’re investing each year on your SEO strategy when compared to that. You’ll have a good sense of the return on investment for your search engine optimization plan after doing so.
How Do Search Engines Work?
When you search for something on Google, the search engine will try to give you the best answer possible. It does this by looking at a variety of factors, including the website’s content, its keywords, and how often it’s been updated.
The Googlebot crawls the internet, looking at all of the websites out there and collecting data about them. This information is then used to create a “database” of websites that are relevant to a particular topic.
When someone performs a search, Google looks at all of the websites in its database that are related to that topic, and then ranks them based on a number of factors, such as how trustworthy and authoritative they are.
That’s what SEO is all about! Optimizing your online presence to ensure Google believes you are a trusted source and can give the searcher the answer they’re looking for.
What Factors Does Google Consider When Ranking Dental Websites?
How does a search engine like Google decide where you will rank?
To do so, search engines look for relevant and useful information in order to provide the best possible results. To accomplish this, they take into account both on-site and off-site ranking factors.
On-Site Ranking Factors For Dentists
The information that Google looks at on your website is referred to by many people in the SEO community as “on-site ranking factors.” These are things like how well written or logically organized it may be, what type of content you have available for visitors who want more knowledge about whatever topic area they specialize within (i.e., if we were talking dentists), whether there’s social media integration included among other things – all these little intricacies paint an accurate picture not only humanized but also trustworthy!
On-Site SEO Ranking Factors Includes:
When it comes to ranking in search engines, having great on-site content is critical. This means adding keywords to your website copy in strategic places, like headers, URL, meta titles and descriptions, and photo file names. It also means writing quality copy that is both informative and engaging.
In addition to great content, another important ranking factor for dentists is the age of their website. The older the site, the better it tends to rank. This is because search engines view older websites as more trustworthy and authoritative.
Another important ranking factor for dentists is how easily the search engine robots can access, understand, and index your content. If your website is difficult to navigate or the content is poorly written, it will be difficult for your site to rank well.
A final important ranking factor for dentists is page speed. Your pages should load as quickly as possible – ideally in under one second. This is because Google favors fast-loading websites in their search results.
Off-Site Ranking Factors For Dentists
The internet is a big place, and if you want to rank higher on Google than your neighbor down the street then it’s important that they too have good off-site SEO ranking factors.
What do we mean by this? Well one of those things can be how many sites link back or talk about them outside their own website! So make sure everyone who works with customers has been trained in proper online etiquette because bad behavior will not go unnoticed – nor should anyone take advantage when other businesses struggle with social media posts (or anything).
off-Site Link-Building Ranking Factors Include:
Off-site link-building ranking factors include the following:
- The popularity of the linking site.
- The relevance of the linking site’s topic to the site/page being linked to.
- The recentness of the link.
- The trustworthiness and authority of the linking site.
- The number of links the linking site has.
Top 3 Starter Tips For Dental SEO
1. Build Your Site On WordPress
When it comes to SEO for dental practices, one of the most important things you can do is make sure your website is built on WordPress. Not only is WordPress a very user-friendly platform, but it’s also very scalable – meaning your website will look and perform just as well on mobile devices as it does on desktop computers.
Additionally, there are a number of other very important SEO details that you’ll want to take into consideration when setting up your website, such as URLs, Meta titles and descriptions, Image alt text, Image and video file sizes, Page load times, and No broken links.
2. Create Unique & Keyword-Optimized Content
The other key ingredient to successful SEO for dental practices is compelling, and keyword-optimized content. Always write in your own words using your unique voice and tone. The copy on your site should be focused on your patients (not you), answer common questions, address their problems, and outline how to solve those problems. And most important of all for SEO is to ensure your content is keyword-optimized.
3. Earn Links From Other Websites
One of the best ways to improve your site’s search engine rankings is by earning links from other websites. The more high-quality links you have pointing to your site, the better your site will rank in search engine results pages (SERPs).
How You Can Know If SEO Is Working
SEO is a long-term investment, and it can be difficult to determine whether or not your efforts are paying off. However, by tracking the right data points, you can get a good sense of how well your SEO strategy is performing.
- Conversions are the most important metric to track. This is the action you want potential patients to take, whether it’s booking an appointment online, calling your office, or submitting a form. Make sure you’re tracking all of these conversions so you can see which tactic is working best.
- Website traffic is another essential metric to track. By looking at the quality and source of your website visitors, you can get a sense of how well your SEO strategy is performing. If you see an increase in high-quality website visitors, that’s a good indication that your SEO efforts are paying off.
- Keyword rankings are another important metric to track. By monitoring your rankings for each of your desired keywords, you can see if your site is moving up or down in the search engine results pages (SERPs). If you see that your rankings are improving, that’s a good sign that your SEO strategy is working.
- Reviews are also important to track. As more and more people leave reviews online, it becomes increasingly important to have a strong review presence. Make sure you’re tracking how many reviews your practice has received and respond to each one accordingly.
Get More Patients Through Dental SEO Services
You shouldn’t have to worry about SEO on your own. It takes a comprehensive, detail-oriented approach that requires time and someone who knows what they’re doing–you know better than anyone how important it is for you focus service excellence by providing excellent patient care without sacrificing efficiency in this digital age! That’s where we come into the picture: Our team of experts will handle all those pesky little details so YOU can get back to doing what you do best.
The dental industry is a competitive one, but at SEO PRO HUB we work with you to help ensure your practice stays ahead of the pack. We specialize in search engine optimization (SEO) for dentists across US and know what works best when it comes down to techniques that are customized specifically towards this field! If there’s anything else about our services or business which might be interesting/helpful feel free contact us today by requesting an appointment online now—we’ll see ya soon 🙂